1. Don't be discouraged if the perfect networking contact gives you the cold shoulder. It is important to keep your head held high and not to take this personally as it is destined to happen in the fast-paced world of networking. Remember to smile, stay positive and try someone else. Keep persisting, as there are plenty of helpful contacts out there who will make up for the ones who give you the brush-off.

2. Don't approach prospective networking contacts without doing your homework. Find out who they are, what makes them tick and their professional backgrounds. You will then be prepared to ask intelligent and informed questions which are likely to be greeted in a positive manner.

3. Don't bend the truth, boast about your experience or start name dropping other networking contacts - it is not a way to make a good impression. It may seem like a good idea at the time but will almost always lead to disaster - and most of all embarrassment.

4. Don't blatantly ask for a job - networking is not an interview process. People will be instantly put off if you lay your cards on the table during the first few encounters. Don't expect someone to send your resume around or make phone calls for you.

5. Don't be shy. Confidence is everything in the networking world and that includes a firm handshake, good eye-contact and remembering names. Don't sit at an empty table or hide in a corner. Approach people, speak up and choose conversation topics which relate to the person you wish to impress.

6. Don't go anywhere without a contact/business card and a pen. It is important to be prepared when you meet the right people and it is a sure fire way to give yourself a professional edge.

7. Don't be afraid of volunteering or work experience. If given an opportunity to gain experience in your chosen field, be sure to take it. Not only does it look great on your resume but it can open up a whole host of networking doors.

8. Don't get personal. Keep the conversation at a professional level and don't insist on telling the contact about your new dog or fabulous new partner - especially not during the first meeting. It is important not to confuse friends with contacts.

9. Don't expect to receive without giving something back. Try and assist your helpful contact in return and always keep them informed of positive outcomes. Remember that all successful relationships are about give and take.

10. Don't forget that a thank you goes a long way if your contact has been helpful. A personally written letter or a card is the best way to show your appreciation. This gesture is likely to secure you a long-term contact.

By Gary Storkey, CEO, HomeStart Finance